Flaubert: the only author after Villon (15th cen) that Pound really felt you had to read.
Ezra Pound’s essay “How To Read” was published in Vermonter Horace Greeley’s old newspaper, the one Karl Marx wrote for, The New York Tribune, which libeled Poe hours after Poe’s death—in that obituary by Rufus Griswold (signed ‘Ludwig’). The Trib declined after Greeley’s death in November of 1872, Greeley having just lost the U.S. presidential election to Grant, and it was a struggling paper when it bought the larger New York Herald and became the New York Herald Tribune in 1924. The paper still wasn’t turning a profit when it lent space to Pound for his pompous essay in 1929.
Pound was in his mid-40s in 1929, living permanently in Mussolini’s Italy, and appearing in print only in minor things published by his friends. T.S. Eliot’s fame (Eliot was one of the friends publishing him at this time) would eventually help Pound’s own, and his treasonous activity(in the eyes of the U.S. government) in World War Two would make him better known still. Pound had won the “Dial Prize” in 1928 for some re-translating (thievery), but the Dial, Emerson and Margaret Fuller’s old mag (Emerson and Fuller wrote for Greeley’s newspaper; Fuller lived—as a friend—with Greeley for years) was just a claque of Pound’s friends, anway.
It is doubtful the Tribune even knew who Pound was in 1929, but the paper prided itself on a certain international sophistication and when they realized the essay had a ‘London angle,’ the aging dandy was in.
Considered as a piece of straight-forward pedagogical writing, “How To Read” is the merest trash, and the question which most notably arises concerning the work is: how much actual sanity is here? The inkhorn recommendations are full of irritable impatience, displaying the kind of prejudice and bias we usually meet in cases of a broken spirit urging upon itself winding and mazy delusions of its own self-importance.
The method to ”How To Read’s” madness emerges only if we consider the general strategy of Modernism in its claque-identity; only in this regard does the movement known as Modernism make any sense at all. Modernism is a claque-mentality; there are no individual minds in it.
If we compare ‘How To Read” with Poe’s “Rationale of Verse,” for instance, we find both works displaying the same spirit: dismissing the old pedants as fools; in the latter, work, however, the alternative to the old pedantry is specifically laid out.
Pound’s little essay never leaves the realm of boilerplate; it is a long introduction that delivers no specifics beyond crude offerings of clever terminology and name-dropping.
“A man can learn more music by working on a Bach fugue until he can take it apart and put it together, than by playing through ten dozen heterogeneous albums.”
True, this is very true, and Pound shows in this quote from “How To Read” that he is not nearly as deranged as he sometimes appears, but nearly anyone can say such a thing; the problem is that Pound himself is unfortunately an author of those “heterogeneous albums” and not a ”Bach fugue.”
The Bach Fuge of Letters would be works…oh, I don’t know, Plato’s dialogues, the plays and sonnets of Shakespeare, the poetry of Milton and Pope, the Criticism and short fiction of Poe—that American who wrote his Bach Fugues of the short story, detective fiction, science fiction, and essays of literary science just 40 years before Pound was born?
Pound, however, ignores Plato, Poe and Milton, dismisses Pope, calls Marlowe and Shakespeare “embroidery” and pushes to the fore his friends Yeats and Joyce, the minor French poets such as Corbiere who influenced his friend T.S. Eliot, Flaubert, who gained notoriety as Joyce did, by an obscenity case, praises Henry James, who belongs squarely in the transatlantic, Bloomsbury claque which traces back to Henry James the Elder’s friends Greeley and Emerson and, of course, brother William James, the nitrous oxide philosopher, Emerson’s godson, Gertrude Stein’s professor, and godfather to Deweyan artsy-fartsy Modernism.
Pound, in the guise of a teacher in “How To Read,” is, in fact, a party host.
Pound’s friend, Ford Madox Ford, was a Pre-Raphaelite painter’s grandson; the Pre-Raphaelites were models for the Modernists, and you can see it in their name: pre-Raphaelite.
Yea! Who needs Raphael and the Renaissance?
“What the renaissance gained in direct examination of natural phenomena, in part lost in losing the feel and desire for exact descriptive terms. I mean that the medieval mind had little but words to deal with, and it was more careful in its definitions and verbiage.”
Pound probably copied this from Ruskin while he sat half-drunk in a villa somewhere, talking economics with Yeats and Joyce.
Have your manifesto
1. Reject high points of history.
2. Elevate the primitive elements of more obscure eras in the name of a primitivist, purist futurism.
Pound, for all his supposedly “classical” gestures, is doing in “How To Read” exactly what Tate and Ransom went on to do: vaguely attack the universities as pedantic (what they need is Ransom, Tate, Creative Writing and Pound!) and cast aspersions on whole eras of Letters, such as Eliot did with his loony “Dissociation of Sensibility” theory which said that literature went to hell after Donne.
“After Villon and for several centuries, poetry can be considered as fioritura, as an efflorescence, almost an effervescence, and without any new roots.”
Yea! That’s how you fucking read!









